Wednesday, August 1, 2012

Mob Wives: Drita a “Pure Goddess” or Is it Just Me?

Just Me Cosmetics has two netrual colors out!

A little over a year ago I had a lovely interview with Drita D’Avanzo in which we spoke of her new cosmetics line. At the time, she envisioned naming her products after her daughters and the special women in her life. Since then she may have gotten some professional marketing advice because she is not sticking with her original thoughts.

Drita is launching her new line at the Staten Island Mall, of all places, right next to the Banana Republic. She is quite proud of the location. Her event is being held August 2nd from 6PM to 8PM and we, at the blog, certainly wish her the very best with this venture.

Now for a little chirping…

All seriousness aside, have you heard of the names of the first two colors she is introducing? The names of her lipsticks are “Pure” and “Goddess,” pictured above. They seem a little pale and neutral to me. I like those colors, but not being a fashionista myself, I have no idea what is “in” or out these days. The event is also being called, “Pure Goddess.” Somehow that doesn’t have an authentic “Drita” ring to it. When I think Drita, I don’t think “pure.” And as for Goddess, I can only imagine they are referring to the Goddess of War. 

I hope all Drita’s fans go out to support her on August 2nd and, if you do, please tell her the “cricket” sent you. "Chirp, chirp!"

20 comments:

Anonymous said...

who cares about the name of her lip sticks. The point is she's doing something for herself. Just saying.

Anonymous said...

Chiara you should go to the SI Mall and introduce yourself!!!! Lol

Chiara Soprano said...

Introduce myself and get hauled away by Mall security for chirping too much? LOL

The other Anon, exactly, who cares about her lipstick.

Mob Mistress said...

We don't concern ourselves with your points Anon 1. It's our blog therefore we as always type what the fuck we want when we want; that is our point.

Chiara isn't she private labeling which is basically picking colors & formulas & sticking a name on it?

She would've been smart if she had chosen a red & nude. Drita rocks red lipstick like no ones' business. I wish her success. I'll stick to Tarte, Veritas, YSL, Bobbi Brown for my lipsticks.

Anonymous said...

I love the chirping you added to this ! I agree with you. I don't even care what the heck she is doing with it because it took HOW long after her bragging about it weekly? Not interested. You can get those same colors at Walmart. As for Pure Goddess as a name I find it laughable especially because, lets face it, its Drita we are talking about. Nothing pure about her and she is no goddess! How about one color Sucker, one color Punch? Thinks its more fitting.

Anonymous said...

Also, I don't know how serious one can take her as a businesswoman at this point. Im all for bettering ones self and providing for children but she has just burnt too many bridges as far as I am concerned( my opinion). Another name could be " Just Thug" cosmetics. Just sayin.

Anonymous said...

howabout get off my nuts and kick rocks. I wasn't addressing you. I was talking to chiara. Im stating my opinion.

Anonymous said...

not interested in drita ..
don't like braggarts , show-offs, liars or violent grown women with kids ...sorry....
coco chanel she AIN'T !

Unknown said...

Well, since Athena is the Goddess of War...more appropriate for Drita...

Chiara...once again you nailed it! Mob Mistress...The Lord blessed you when it came to your Fashionista taste!

I think Drita is a relevant as...wow can't think of anything...so I guess she isn't!

I will stick to saving up for my Veritas order thank you anyway.

I do wish her success for the sake of I don't like to see people fail!

Chiara, keep chirping!

Unknown said...

Chiara you nailed the blog as usual! Mob Mistress...love the Veritas comment! Perfect!

Drita I hope does find success in this only because I hate to see someone fail...but I feel that Love Majewski's Verita will go much further!

gypsy said...

Id never give her a dime, those lipstick colors can be found at the Wet & Wild stand, they are beyond basic and random. The Pinkish one is standard as a nude color, everyone has it, done it, turned it upside down and tried to re-do it. When Im faithful in the makeups Ive been using for (*cough over 30 yrs *choking) I stick to them and am not one to really go out and try a new company. If the mags are raving about it that it is a must have in every magazine, blog, etc., then maybe I'll give them my 20-30$ for said Lipstick, but Im not giving it to a reality star that is for shit sure. Give me a color like Black Dahlia from Obsessive Compulsive Cosmetics and then I will change my brand, cause its a color that isnt often seen and their lip tars are by far the best for color, feeling, staying on the whole day, some need to be washed off with make up remover, but as for Drita and her obscure divinity godness, she can keep her pop up stand in the Mall near the Banana which is something she needs to use on herself.

Chiara Soprano said...

Michelle, Mob Mistress also pointed out that Athena is the Goddess of War and I will share with you what I said to her. I was looking for an obscure Albanian Goddess of war and could not find one. However, I did not want to raise her to or compare her to a well known established Goddess and insult Athena,

Mob Mistress said...

"howabout get off my nuts and kick rocks. I wasn't addressing you. I was talking to chiara. Im stating my opinion."

You're working on your dissertation aren't you?

1. I'm not on your site. You are on ours. So if anyone will be kicking rocks it shall be you. If your comment is a measure of your intelligence, I imagine you'll be kicking those rocks in open toed shoes.

2. Actually you attempted to tell her what the point was.

As I stated, WE ARE NOT CONCERNED WHAT THE POINT IS TO YOU. IT"S NOT YOUR BLOG NOR POST. When each of us writes it's our point that we are conveying.

You have a wonderful day Einstein.

Anonymous said...

What are you a teacher now? Kinda funny you have to hide behind a fake profile pic and call yourself "mob mis"'or whatever the hell your name is lol.

Tess2269 said...

You all are so judgemental. But if Karen the The known convicted drug dealer but out a lipstick. I'm sure all you kiss ass phoney's would be lined up to buy it. Thats so typical of you people. If I might add you should show a little respect to the people who do leave comments on your blog and stop being rude by saying it's our blog how childish can you be. if not for the people who keep coming back to your website you would be irrelevant. I stand by what I say about your site one sided haters. Thats a shame.

Mob Mistress said...

Oh yes, you've clearly posted your picture Anonymous.

Oh the irony & rocket scientist moments continue....

And Tess2269,

We don't blog to be relevant. We blog because we want to. We need zero validation. 0 readers or thousands we'll continue to blog when & how we want. Where is our judgement in this post? Chiara wished her success. I wished her success. I am of the opinion it's a bad business move to choose two nude lip colors. Fact is Drita isn't pure. And I don't find her to be Goddess like nor her lipsticks. It's just an opinion.

You claim we are one sided haters You also claim to know what's typical of us & that we're phony, without ever knowingly meeting us. It would be reasonably intelligent for you to stop reading our site based on the opinions you shared.

Yet you are the one who commented again after this post on the Daddy Issues Recap, "You can't reason with stupid?:)" I'll retract my suggestion.

Have a wonderful weekend!

Leah B said...

Drita worked for a long time in this industry and its true what sh said you never have all the same of one brand...
Its eyeshadows from one and lipstick from another....so she wanted to create a line that has high end quality but not high end prices.
The range is actually really nice and lipsticks are beautiful.
Everyone has different tastes so she has to cater for everyone.

As for the names who cares as long as they are good products and reasonable prices...
Its her dream...i didnt buy being a rapper was her dream but i do think this generally is being she did this work for a long time!!

Mob Mistress said...

Potential consumers care. Hence the reason companies spend millions upon millions on marketing strategies.

If we are to be honest here. By the packaging I've seen it looks quite generic. I don't believe she's come up with her own formula (hiring a chemist). It looks like she's private labeled which is very common for start up or beauty salon/ supply establishments.

Private labeling is where manufacturers have a vast collection of products for already formulated skin care & color products. It's very expensive to have one's own formulas/ colors created & then produced. If she's managed to actually create her own products kudos to her. It's a very big accomplishment. If she's private labeled kudos to her for being smart & knowing those who like/love her television will drop $$$ to have a "piece" of her.

I too have been in the industry for many years. I understand the game & the grind. Thanks for sharing your thoughts & opinion on the subject.

Kel said...

Good luck Drita. I'll continue to stick to my Mac and channel lipsticks. They're wonderful and creative with their colors. Might even give veritas a try. Drita's colors are the most basic and commonly found colors out there... doesn't seem like a great way to start off... just being like every other product out there.

rhonda said...

That is sooooo funny